Body of ATM (Automated Teller Machine Kiosk)

Pasargad Bank (2014)

Body of ATM (Automated Teller Machine Kiosk)

ATM devices are counted as non-separated components of internal public spaces and indoors such as shopping centers, airports and other crowded urban spaces. The existence of a huge amount of banks and bank services create a fierce competition among banks for attracting customers. Among these banks the ones which have better services are able to attract more customers. Giving special and unique services of companies include different parameters from identity and branding to the way of bank service design.

One of the main parameters in customers’ perspectives is paying attention to identity and branding parameters in all of the components in every category. The issue of this project includes designing a cover for ATM device’s body with consideration of Pasargad bank’s identical elements.

Challenges of designing the product

  • The difference between Pasargad bank’s appearance and other ATM machines
  • Inducing brand identity of Pasargad bank in form of the body
  • Ease of manufacturing and montaging in installation place
  • Resistance against environmental and weather conditions and vandalism

Properties of the final design

  • Using identical elements of Takht-e-Jamshid in designing the body and paying attention to being simple, culture and the people who use ATM machines.
  • Creating personal privacy for users by making a new step. This step is considered in order to make a distance for inducing personal privacy to other people who stand in a line.
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