Pasargad Bank (2014)
ATM devices are counted as non-separated components of internal public spaces and indoors such as shopping centers, airports and other crowded urban spaces. The existence of a huge amount of banks and bank services create a fierce competition among banks for attracting customers. Among these banks the ones which have better services are able to attract more customers. Giving special and unique services of companies include different parameters from identity and branding to the way of bank service design.
One of the main parameters in customers’ perspectives is paying attention to identity and branding parameters in all of the components in every category. The issue of this project includes designing a cover for ATM device’s body with consideration of Pasargad bank’s identical elements.
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