Uniball Food Industry (2008)
Surveying the subject that helps to recognize the content of containers and packages is very important in designing them because when a person enters a shop sees a lot of packages with different colors and sizes. Graphic Design in packaging can be the most essential factor in cognition of the packages’ contents which receives help from colors, form, gestalt, texture, symbols and so on to make this process faster. Honey is a precious food which needs to be presented in a package. The package must show honey’s value and quality. Packaging of honey not only introduces the content of jar or packages, but also present the brand identity. After defining the project in Ekas Design Studio, studies and idealization is done. Using organic and natural forms is the best solution to present natural and high quality products. Designing the jar of Uniball package must be conducted with consideration of purity and the quality of honey, so it should convey a sense of being natural and organic and help to recognize the brand and content immediately. As a result, we implement hexagonal form of beehive as an inspiration. This aforementioned form is a simple and regular element which is repeated in other packaging’s patterns.
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