Smart Co. Solico food industries (2012)
Manufacturers use various ways to introduce, advertise and present their products to customers and consumers. One of the advertising ways is servicing and encouraging customers to purchase products by using interactive stands in commercial and public places such as malls and airports. Ekas design group conducted B-surface design and manufacturing this product for Kaleh company. Some of the main challenges of technical design (B-Surface), making prototypes and producing an advertising stand for Kaleh company are huge dimensions of the device and low volume manufacturing.
The possibility of seeing all of the Kaleh products, comparing prices, watching descriptions and movies, the possibility of selecting and ordering and at the end sending ordered goods for customers are mentioned as some facilities of the kiosk. The purpose of utilizing these kinds of kiosks is providing more interaction with customers during purchasing process to help buyers see various products in a short time. As a result, customers are able to know products’ prices and make a decision of adding a product to their purchasing basket.
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