Pakban Milk Packaging

Pakban Milk Packaging

Pakban Milk Packaging

Pakban Co is one of the biggest manufacturing companies which produce diary products with the purpose of innovation and evolution of activities in Iran. Products of this company are known among dairy products’ consumers, but to continue this trend in producing dairy products, it is necessary to create proper innovation for brand identity and its status in the market by designing packages. In this project, Pakan milk package was designed in Ekas design studio.

One of the easiest and meanwhile hardest products for designing is the packages of liquid foods. Designing 1 litre milk package with different tastes was conducted with the purpose of competing with existed samples and products in the market. Using triangular section in this designed product is a new solution to make a difference in design and utilizing resistance and alignment benefits.

Challenges of designing the product

  • Correct arrangement of bottles next to each other to have better positioning and prevent from falling or moving
  • Visual attraction and difference of the product in comparison with other samples and products in the market
  • Ease of manufacturing the bottle
  • Clear and appealing graphic
  • The compatibility of conducting these details on other familiar products of this package

Properties of the final design

  • Using a different color in comparison with other milk packages and bottles in the market
  • Proper form to milk package’s contents
  • Form appropriateness with considering manufacturing limitations of Polyethylene terephthalate bottles
  • Maintaining brand identity in form and graphic of packages
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