Perfume Stand for Amouage Brand

Ervin Tejarat Nojan

Perfume Stand for Amouage Brand

Stands that are used for presenting products play important roles in showing and introducing products. Effective and appropriate presentation and distribution is impressive for attracting customers’ ideas at the first look because of the variety of presented products in shops and malls. Designing perfume stands should introduce the brand identity, attract customers’ attentions be beautiful. Amouage brand is one of the luxurious brands in the market of perfumes. In addition, golden color is used in designing perfume bottles a lot. As a result, a suitable stand for presenting products of this brand should be have a huge amount of golden color. On the other hand, surfaces should be slick and smooth because of attraction of golden color and designing perfume bottles in details. Furthermore, it should be homochromatic with the color of the context. Collecting these elements next to each other provides suitable and beautiful theme and context meanwhile being luxurious to present products of the brand.

Challenges of designing the product

  • Protecting brand identity and products’ features
  • Competing with imported samples
  • Low cost of manufacturing
  • Difference between the stand and other samples and products in the shop
  • Introducing brand by stand

Properties of the final design

  • Ease of montage, carrying and transportation of product to installation places
  • Ease of maintaining and cleaning the stand
  • Harmony between design elements and brand identity
  • Presentation of poster of popular and favorite products
  • Homochromatic details on surfaces for protecting simplicity of the stand
  • Low cost of production in comparison with imported samples
  • High quality of materials and manufacturing trends
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