Washland Clothes Softener Liquid Bottle and Label Design

The Washland Clothes Softener Liquid Bottle and Label Design project were geared towards introducing a fresh addition to Condor’s array of detergent products. This design seamlessly embodies the softening product’s identity, ensuring instant recognition on store shelves. The focus was on infusing innovative form and captivating allure into this novel product.

The packaging design journey commenced with a comprehensive analysis of existing samples, both within Iran and globally. Leveraging images and samples of prevailing products, designers effectively pinpointed the challenge and forged a cohesive design checklist in tandem with the manufacturer.

The design process embarked with initial sketches and forms, harnessing Solid Works software to transform manual concepts into 3D-modeled preliminary ideas. Thorough evaluation of each design’s merits and drawbacks culminated in the selection of the final design. Subsequent stages encompassed iterations and prototyping, involving 3D printing and meticulous mold maker collaboration before mold fabrication.

Concurrently, the graphic design process took shape, aligning with the label’s predetermined dimensions. The amalgamation of soft, opulent hues alongside white, illuminated contours with delicate shadows conjured textile textures’ tactile essence. This amalgam perfectly harmonized with the bottle’s body color, evoking a sense of softness and immaculateness.

The clothes softener liquid bottle’s aesthetics feature curved and undulating lines, expertly shunning flat surfaces in favor of dual-direction curvature. Distinctive notches and ridges adorn the container’s upper and lower portions, fostering a tactile connection reminiscent of textile folds and fabric softness. The bottle cap’s construction involves two cylinders, with the smaller one atop the larger base. The crowned upper cylinder imparts a regal essence, enhanced by the cap’s luxurious golden hue.