Ervin Tejarat Nojan
Shop stands are one of the advertising elements which introduce a brand in shops and exhibition environments. The reason of the importance of designing stands in crowded and competitive environments is the need for having bigger and more attractive tools and equipment to attract customers’ attentions. Positioning some stands with right, beautiful and proper design for brand identity introduces brand to customers well.
Maison brand is counted as a luxury brand in the market of perfumes which has simple bottles against other brands in this category. Simplicity and using fundamental shapes in designing this stand for Maison brand are considered. Details are designed with complete accuracy which make it different from other designed samples. Creative solutions are used to distribute uniform light. Because of the demanding and expensive process of importing stands for this brand, materials and manufacturing processes must be conducted with lower cost in comparison with imported samples. Finally, its design should make products of this brand unique and attract customers’ attentions.
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